Gallatin Valley Land Trust is a cornerstone of land conservation and outdoor recreation in Southwest Montana. With its mission to connect people, communities, and landscapes, the organization needed a refreshed brand identity that could resonate with a broad demographic of outdoor enthusiasts, conservationists, and community supporters.
For this rebrand, I focused on creating a modern, approachable identity that reflects the natural beauty and vibrant community GVLT represents. By utilizing a geometric logo design with a grounded color palette of greens, blues, and an accent of orange, the rebrand conveys both stability and energy. The typography and earthy tones align with the organization’s goals of sustainability, accessibility, and long-term impact.
Guidelines
The Gallatin Valley Land Trust brand guidelines focus on fostering a visual identity that celebrates conservation, community, and the beauty of Montana's natural landscapes.
1. Logo Usage: Ensuring the logo remains versatile and recognizable across all applications.
2. Color Palette: Highlighting nature-inspired greens and blues, complemented by a vibrant orange accent.
3. Typography: Balancing clarity and warmth through a consistent and approachable typeface pairing.
4. Imagery: Showcasing authentic, high-quality visuals that reflect Montana’s outdoors and community spirit.
5. Design Elements: Incorporating geometric motifs and natural textures to unify the brand.
6. Tone of Voice: Communicating in an inclusive, inspiring, and educational manner to connect with diverse audiences.
Deliverables
Small Deliverable: Map and Poster
The map and poster provide practical tools for connecting with the community. The map highlights trails and conserved areas, while the poster communicates GVLT’s mission, making them ideal for events and outreach.
Medium Deliverable: Website Redesign
The website redesign modernizes GVLT’s digital presence, improving navigation and aligning with the refreshed brand. It enhances accessibility, effectively engaging both conservation advocates and trail users.
Large Deliverable: Lightpost Banners
Lightpost banners create a bold, visible presence in high-traffic areas, promoting GVLT’s mission and events. They bring the brand outdoors, showcasing GVLT’s impact in preserving the Gallatin Valley.
