Focusing more on the visual aspects of advertising, this project was centered around creating poster folds for music venues. By using creative visuals to display information, different posters were drafted, each representing aspects of the venue. Hi Ibiza is a club located in Spain spotlighting House Music artists. A few key characteristics of the venue’s atmosphere are luxury, high-tech, and creative. The typefaces selected aren’t typically used, which represents that Hi Ibiza is not your typical music experience. The final poster was selected based on the flow of the typeface and its representation of the flow of creativity, promoted by Hi Ibiza.